Tim Hortons is Giving Away 1.8 Million FREE Reusable Cups on March 10
To kick off the upcoming Roll Up The Rim Contest, Tim Hortons will be giving out 1.8 million reusable hot beverage cups for free on March 10, 2020 Only (while supplies last). Tim Hortons has made a 10-year commitment to change consumer perceptions and habits towards using reusable cups.
Free cups will be available at Tim Hortons restaurants across Canada. Simply visit your favourite local Tim Hortons location on March 10, 2020 to claim your free cup!
Roll Up The Rim
This year’s contest, which runs from March 11 to April 7, allows people to play online at rolluptherimtowin.ca or through the Tim Hortons app. Tim Hortons plans to offer greater rewards to consumers who use reusable cups while playing online.
Customers who play digitally will need to provide an email address and register a Tim Rewards card. Previously, all you needed to do to claim a smaller prize was to present a winning cup (or even just the rim).
Why go reusable?
According to Greenpeace, the company produced 260 million single-use cups for last year’s contest alone. Greenpeace also surveyed 20 major municipalities across Canada and found the combination of cups and lids were not collected for recycling in 15 of them.
CBC news has reported that Tim Hortons holds a place as one of Canada’s “top plastic polluters” in Greenpeace’s annual audits of branded plastic litter.
Impact on sales?
Whether or not the choice to go green and encourage consumers to use the app will affect sales is yet to be seen. With consumers simply “rolling up the rim” during the contest for over 30 years it’s an interesting change that the coffee giant is making. Only time will tell if consumers are ready to accept change.